Miguel Fajardo

Designer and illustrator. Campaign creative from the first concept to the poster on the wall.

EN · FR · ES

I design brand and campaign work — key visuals, adapted format kits, print-ready files — and I illustrate and animate the artwork myself. My last placement was in-house at an arts school board in Ottawa, taking briefs directly from the marketing director and the principal and running them through to the posters going up in the hallways.

Everything below is French-language work for a bilingual Ottawa audience.

CEAO · École secondaire De La Salle · 2023

Mon Samedi dans les Arts

Camp arts, ages 6–14 Ran 20 Jan – 6 Apr 2024 Role concept, illustration, layout, animation
Painted night scene: a small ship crewed by children sails a storm-lit sea toward a wooden signpost pointing to Théâtre, Art visuel, Cinéma, Écriture, Musique and Danse. A hand-lettered roundel sits on the moon.
Master key visual — painted in Procreate

Animated cut for social — rigged and animated in Live2D, 5-second loop

Wide banner crop of the ship and signpost.
Dated
Web banner · 1200×596
Square crop with the ship centred and the signpost at the right edge.
Dated
Social square · 1080×1080
Square crop pulled in on the ship, roundel enlarged, reading dates à venir.
Teaser
Social square · 1080×1080
Close crop on the children aboard the ship, campaign details lettered along the hull.
Teaser
Email banner · 1200×600

One painted key visual, adapted into six placements across two campaign phases — a teaser wave carrying dates à venir, then a dated wave once the camp calendar was fixed. The signpost does the work a list of disciplines would otherwise do, and the crew is the audience: children, mid-voyage, slightly out of their depth and enjoying it.

I produced the full kit and handed off to the school's social and web team, who made the final placement calls.

CEAO · École secondaire De La Salle · 2023

Auditions 2024

For audition recruitment, eight disciplines Format large-format print Status cancelled in production
Auditions CEAO 2024 poster: a galaxy on black, ringed by iridescent bubbles each holding an instrument, mask, palette or clapperboard, one per arts discipline.
Key visual — each discipline sealed in its own bubble, in orbit

Eight arts disciplines had to appear on one poster without the composition collapsing into a list. Each one got a bubble in orbit around a galactic core — distinct, self-contained, and clearly part of one system. The wordmark carries a chromatic split that reads as light refracting through the glass.

The project was cancelled late in production and never published, so no format variants exist. Shown here as a concept.

Coursework · 2023

Festival Roskilde — marketing plan

Cover of the Roskilde Festival marketing plan, orange duotone crowd photograph above the festival mark.

A 19-page strategic plan in French, written for a grade-11 marketing course — one of several marketing, business and management courses I took alongside the arts stream. It's schoolwork, and included because it's the clearest evidence that I can work the strategy side as well as the visual one.

  • Situation analysis
  • Four quantified objectives
  • Three consumer personas
  • PESTEL analysis
  • Competitive breakdown
  • Channel tactics
  • Partnership strategy
  • Press release
  • Budget lines
  • KPIs

Curriculum vitae

Experience

Graphic Design Co-op — CEAO

École secondaire De La Salle / CEPEO, Ottawa Sept – Dec 2023
  • Reported directly to the Marketing Director and the school Principal. Took briefs verbally, returned first concepts within one to two days, ran feedback rounds through to delivery, working autonomously throughout.
  • Designed the Mon Samedi dans les Arts campaign: painted key visual adapted into a six-format kit across two campaign phases, plus an animated cut rigged in Live2D for social.
  • Designed the CEAO Auditions 2024 key visual, a large-format recruitment poster covering eight arts disciplines. Cancelled in final production.
  • Handled print production and physical installation of poster campaigns throughout the school, including maintaining print equipment.
  • Asked by administration to scope a real-time fundraising tracker for the school website, outside the design remit. Researched and delivered an implementation plan. Placement ended before the build.

Commissioned illustration — private client

  • Custom memorial tattoo design: four line-art options drawn from client reference, narrowed and revised through feedback to final artwork.

Education

Concept art and illustration — certificate programme

2024 – presentSelf-paced, seven terms

Ongoing study in drawing, colour and design fundamentals.

Ontario Secondary School Diploma

École secondaire De La Salle, Ottawa Arts stream (CEAO)

Graduated with high honours

Coursework in visual and media arts, design, marketing, business and management.

WHMIS certification

2024
Tools
Photoshop · Illustrator · Procreate · Clip Studio Paint · Live2D · Blender · Substance Painter · ibisPaint
Practice
Digital and traditional illustration · print-ready file preparation · multi-format asset adaptation · mesh animation for social
Languages
English, French and Spanish — fluent.
Portuguese — reading and listening.